Descriptive Mission Metrics
Mission metrics need not be long winded. A few well-chosen words can do the trick in sending out the message quite descriptively.
A vision statement summarizes what you want your company to become in the future while the mission statement summarizes the qualities of the company and what it should be doing to achieve its vision. A company does not obtain the qualities needed to attain its vision overnight. This is the reason why a mission statement must be comprehensive while providing enough measurable details. The measurable details are the basis for the formulation of a long-term plan and strategy. The last two are basic components of the strategic management aspect of the business. The measurable specifics contained in the mission statement are what managers call the mission metrics.